Services
Public Relations and Outreach
Our PR team members possess high profile experience across a wide range of product and services categories, as well as extensive experience promoting the interests of industry consortia. We know how to identify compelling stories that generate prominent coverage in trade, business and consumer publications. We help our clients become more relevant than their competitors by establishing, growing and maintaining positive mind share. Our personal contact with editors and established media relationships help our clients gain a solid foothold with the most important editors. Public relations is about communication: by carefully using every tool in the public relations arsenal to convey the proper message, HALO works closely with editorial teams, offering industry perspectives, trend analysis, and storyline suggestions. We provide art and support materials for their use, and, most importantly, we make our spokespeople available for interviews in a timely manner, consistent with tight deadlines.
To date, our PR programs generated more than 17 million reader/viewer impressions, with 85-90% of results appearing in critical growth markets.