Services
Influence and Insight
When getting your product in the right hands, potted processes and hype tactics don’t work. Many world-leading organizations trust us to test, challenge, and review their most important products. We help them successfully reach their audiences through an amalgamated approach – using products, reputation, and image to become a trusted cultural and community influencer. Our responsiveness and dedication to the highest standards ensures results that are insightful, forthright, relevant, and executed with the utmost discretion. From strategic counsel to in-depth research to programs that impact reputation and worldview, we identify, rank, and match key individuals and target populations relevant to a specific product, trend, or campaign, and connect them with the brand.
Whether it’s water cooler discussions or Weblogs, we’re generating visual and verbal buzz across communities, leveraging word-of-mouth publicity and shifting behavior towards taking ownership of a brand while maintaining relationships with industry analysts, reviewers, journalists, and other key players. We’re at the launch of new products – from jewelry to tableware to PDAs – ensuring the right blend of aesthetics, functionality, and user friendliness meets consumer demands. We’re also working alongside creators of socially transformative technologies that drive community integration, dovetailing user experience audits, focus groups, data collection, and usability assessments into the product design and development cycles.